Roadmap to a successful trademark strategy

Every business spends loads of resources educating customers on the value of its products, building brand loyalty, addressing customer issues, and distinguishing itself from its competitors. The point of all this effort is to build up goodwill and customer loyalty, which invariably lead to a long-lasting and profitable business. No matter [...]
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The difference between copyrights, patents, and trademarks

The most common question we get is, "What is the difference between copyrights, patents, and trademarks?" People often use the terms interchangeably. Confusion abounds. Have no fear. Here's a quick breakdown. A copyright protects original works of authorship including literary, dramatic, musical, and artistic works, such as poetry, novels, movies, [...]
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Why you should care about trademarks

Why would a person go through the trouble of learning about trademarks? Because you really don’t have a choice. Your business needs to have a name. Once you start selling anything under any name or symbol you have a trademark. So if you own a business, you’re basically stuck with [...]
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Why did we make this guide?

We are trademark lawyers. A good portion of the time when clients come to us, they have already picked out a name for their business. They’ve spent a ton of time coming up with a name for their new business or product. They fall in love with one particular name. [...]
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