There are something like a bajillion articles on the interwebs about the Amazon Brand Registry. We decided to make the shortest one possible. Now, even the busiest Amazon seller can understand what’s required. Here’s the absolute bare minimum you need to know about the Amazon Brand Registry:
Only people who sell on Amazon should care about this.
WTF is it?
It’s a brand registration that Amazon runs. It’s the only practical way to protect your brand from scoundrels (like counterfeiters and infringers) on Amazon.
How do I do it?
Again, you need to register the trademark, and you can’t do that if it’s taken.
Clearly, there is a lot more to all of this. You can visit Amazon’s website for more detailed information.