Branding

Dunkin’ Don’tnuts

I have a bit of a sweet tooth. Just last week, my mother-in-law left a bag of pumpkin spice donuts at my house. The donuts didn’t survive the night. Unfortunately for donuts, they did not survive Dunkin’ Donuts’ recent rebrand either. Earlier this week, Dunkin’ Donuts made the announcement that [...]
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Uber Logo on Phone

Uber Logo Uber Alles

The Uber logo has changed again. This time, for the better. As you may remember, way back in 2016 Uber changed its "U" logo to a more "futuristic" design. The Internet, kind soul that it is, immediately noticed that when turned 90 degrees, the logo looked like a certain part [...]
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Poke Bowl

Don’t Poke the Bear- The Aloha Poke Co. Trademark

As a trademark owner, you need to enforce your rights or you could potentially lose them, but sending out trademark cease and desist letters can be tricky. These letters can wind up circulated widely on social media, and every couple of months it seems like one devolves into a PR [...]
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Puppies

Law Firm Launches Puppy Themed Website

Nashville-based trademark law firm, Trust Tree Legal, P.C., has launched a new website, totally rebranded with images of puppies. The website, which launched in mid-November, isn’t just about puppies, however. The firm has grown rapidly since it was founded in 2015, and relies heavily on technology to serve its clients. The […]

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John Lewis Christmas Ad Gets Me Again

The leaves are falling. There’s a chill in the air. I’ve finished eating all my kids’ halloween candy. That can mean only one thing. It’s almost Christmas! It also means it’s time for the 2015 John Lewis Christmas commercial! I’m talking about John Lewis, the upscale department store chain in Great […]

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Rebranding in the NBA: Where Bullets Become Wizards

In honor of tipoff to the NBA season, I’m returning to my favorite blog topic: rebranding in sports. For those of you that have followed my blogging exploits (thanks, mom and dad), you may recognize this as my go-to subject. Today, we tackle the Washington Bullets rebranding to the Washington Wizards. […]

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Trust Tree Ad Of the Week: Bryan Wilson, Texas Law Hawk

Here in the Tree, we like to keep our (hawk)eyes out for great branding. From time to time, we are so inspired by a branding effort that we give out our not-really-coveted “Of the Week” award. Today is one of those weeks. Meet Bryan Wilson, the Texas Law Hawk. Earlier this week, […]

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