Kappa Sigma Launches New Webpage For Official Logos

The Kappa Sigma fraternity recently unveiled a central location for all of its official logos. All of the official Kappa Sigma logos can now be found on the fraternity’s website. Kappa Sigma wants its members to use the official logos to keep consistent branding throughout the entire fraternity. This helps […]

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DraftKings and FanDuel Select Trademark Protection

We love ourselves some fantasy football around the Tree of Trust. We have an office league (Bill’s wife is currently in first place). One or two of us may have even dabbled in daily fantasy sports. You know, the non-gambling, gambling websites where you can enter daily lineups for real […]

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New Book Offers Deep Dive into Logo Design

Trademarks are a pretty rich subject. Proof: A Slate magazine article reports that famous graphic designer Jens Müller is releasing a book that traces the roots of modernist design influences on corporate logos. The book, Logo Modernism, includes a history of corporate logos and other logo-related essays. The main feature of […]

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Nashville Gets Outdoor Ice Rink for 2016 NHL All-Star Game

The NHL season is well underway and our hometown team, the Nashville Predators, have started the season 2-0. Nashville may be a Southern city known for Southern things like biscuits and country music, but we have one thing in common with those yankees up north. This town is hockey crazy. I believe this […]

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Celebrity Chefs Cook Up Trademark Success in Nashville

Nashville is world famous for its music industry, but it’s the culinary scene that’s getting a lot of attention recently. In addition to a vibrant local food scene, celebrity chefs like Jonathan Waxman, Sean Brock, Maneet Chauhan, Dale Levitski, Richard Blais, and Donald Link have all recently opened restaurants. In […]

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Don’t Play with Fireball

If you are from the South and ever leave your house, you’ve heard of Fireball. Fireball is a cinnamon flavored whiskey distilled by Sazerac. In addition to being a great drink to sneak into football games on cool, fall days, it’s also replaced Jägermeister as the go-to drink for your buddy who buys everyone […]

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What Apple Did to Protect the Logo for the Apple Watch Sport

Yesterday, Bill wrote a touching post about how we received trademark protection for TRUST TREE on his wedding anniversary. But TRUST TREE shares a trademark birthday with another thing near and dear to our hearts . . . the Apple Watch Sport. Indeed, yesterday, the Apple Watch Sport’s stylized logo […]

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Trust Tree® Registered on my Anniversary

What a great day! Today, we were granted a federal trademark registration for Trust Tree®! The trademark registration is for the “word mark” TRUST TREE, which protects the words without any limitation on the particular font, style, size, or color. Because word marks offer the broadest protection for trademarks, we always recommend pursuing […]

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