Uber Logo on Phone

Uber Logo Uber Alles

The Uber logo has changed again. This time, for the better. As you may remember, way back in 2016 Uber changed its "U" logo to a more "futuristic" design. The Internet, kind soul that it is, immediately noticed that when turned 90 degrees, the logo looked like a certain part [...]
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Bortles sacked

#Sacksonville, More Like #Oppositionsonville

tl;dr – You should always file a trademark application with the USPTO sooner rather than later. Last week, we wrote about when and how to oppose a trademark application. This week, trademark oppositions are back in the news. And, wouldn't you know, it relates to football. In October 2017, the [...]
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lots o pot leaves

Weed Spectator sued by Wine Spectator

There is no doubt that the marijuana business is a budding industry. Negative public opinions about marijuana have faded and more and more states are legalizing its medical and recreational use. New businesses are seeking the pot of gold at the end of the legal marijuana rainbow by pushing marijuana [...]
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Man with binoculars

TrademarkNow is Launching a Free Search

Usually things just get more expensive over time, so it's always great news when something comes down in price. That's especially true with something as notoriously expensive as trademark searching. So, we were tickled to find out that our search provider, TrademarkNow, is going to be offering a free search! [...]
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Bourbon Barrels

Trademark Hell: Knockin’ on Heaven Hill’s Door

As Trust Tree’s resident bourbon expert* (sorry Bill & G) and Guns N’ Roses fan, I must uncork a post about the trademark dispute between Heaven Hill Distilleries, Inc. and Heaven’s Door Spirits, LLC that recently spilled over into a federal lawsuit. Heaven’s Door is named after the famous song [...]
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